Differences Between Teaser and Theatrical Trailers
Here are a few examples:
Deadpool 2
This teaser trailer reveals nothing about the plotline except from the obvious comedy genre. Its length is 3min 40sec which is rare as it exceeds the normal time limit for a teaser trailer. However the time is used effectively as we are shown that the main character still has his famous satire sense of comedy about him which is the main selling point for this film. This teaser trailer makes the audience wonder how it will differ from the first film which therefore creates excitement for the actual theatrical trailer for Deadpool 2.
Deadpool
It is clear that this is an official theatrical trailer because of its high energy, upbeat music and funny narrative that continues throughout the action to let the audience know as much about the main character as possible. Many short bursts of different scenes of the film are shown here which expresses the different forms of comedy as well as serious issues the main character faces.
It is clear that this is an official theatrical trailer because of its high energy, upbeat music and funny narrative that continues throughout the action to let the audience know as much about the main character as possible. Many short bursts of different scenes of the film are shown here which expresses the different forms of comedy as well as serious issues the main character faces.
The length of this teaser is standard 1min 38sec, but leaves the audiences a bit clueless as to what is happening because of the rapid changes in scene which is uncommon for a teaser trailer but still reveals nothing about the plot to evoke a sense of mystery. Near the end, the familiar star wars theme tune comes on which excites the true fans because of the 10 year wait for this film.
Star Wars- The Force Awakens
We are introduced to a familiar setting which provokes nostalgia, as well as this, the voice over and soft music helps us understand more about the theme of this film. The narrative is more in-depth than the teaser so that we are informed about the true story line. The pace then picks up during the scene flying through space as we feel a range of emotions towards the two sides.
La La Land
There is no context or narrative involved in this teaser trailer, it just follows the two protagonists with a gentle backing track called 'Audition (The Fools Who Dream)' which relates to the musical genre of the film. There is no dialogue however the theme of this film is still clearly shown by the characters expressions and actions. The audience is left to question the deeper meaning of this film.
La La Land
The same colour scheme is used to display the titles as the teaser trailer to create continuity between the two. La La Land conforms to the normal structure of a trailer by going in to detail of the characters lives and how similar they are. This leads the audience to believe that this film may lean towards a stereotypical rom-com film just with a musical twist. The fact that the ending is very lively hints that the film itself will have a happy ending and therefore more people will want to watch it
Home Alone
Films set a while ago did not produce teaser trailers as often they did not have enough money for the production of one. For example Home Alone only released a theatrical trailer and still followed the normal theme, by revealing what the film is about, and the genre through the use of a short voice-over and short snippets of the film in chronological order. The music increases the tension as we realise that Kevin is left alone, which makes the audience want to watch the film to find out what happens next.
Some great examples, Sarah-Jane.
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