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Analysis of Promotional Package - The Girl with The Dragon Tattoo

January 22, 2018

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Theatrical Trailers

Theatrical Trailers A trailer is a way of advertising a film that is set to for the cinema in the future. Trailers are made up of a series of sequences from the main film which typically follow a non-linear structure as the audience is not supposed to be able to make full sense of what is occurring. Trailers usually contain parts of the film which are the most exciting and contain the most action, therefore encouraging the audience to watch the full film. Humorous parts of the film are also heavily used for comedy film trailers. The maximum length of any trailer is 2 minutes 30 seconds and that is the limit set by the MPAA. The material that the producers have to work with is a lot greater now that the film is in it's final days of production. A vast range of aspects are usually presented in a theatrical trailer and present the film as more of a well rounded film as oppose to how the teaser trailer would. A theatrical trailer would be releas...

Theorists

Genre Theory Steve Neale Belief that genre is in constant flux, changing and evolving Five main stages in film genre: - the form finding itself (psycho) - the classic (Halloween) - stretching the genre boundaries (nightmare on elm street) - parody (scary movie) - homage (scream) Andre Baslin Introduced the idea of genre theory in films looking at westerns in the 1950s He was the first to look at the significant advantages of genre from the point of view of the institutional perspective e.g. reuse of sets, props etc. and as more than simply arbitrary: these originated at production level Robert Stam Genre is hard to define, doesn’t really exist and is a concept made up by theorists and critics He argues the 4 main problems: Extension - the breadth or narrowness of labels Normativism - having pre-conceived ideas of criteria for genre membership, does horror look the same to others as it does to me Monolithic - definitions (as if an item belonged t...

KICK ASS Teaser Trailer

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Analysis of Promotional Package - The Girl with The Dragon Tattoo

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